Hello, I'm Dalia

I am a scientifically rigorous strategist, specializing in corporate communications, digital strategy, and brand development. With extensive experience across B2B, B2C, and B2G industries, I'm passionate about crafting strategies that deliver measurable results while building trusted brand reputations. I am actively seeking a VP or Director role that combines strategic communications with collaborative innovation.

What sets me apart is my ability to blend data analytics with creative storytelling to design integrated marketing approaches that drive real impact. Whether increasing website traffic, optimizing CRM databases, or aligning cross-functional teams, my focus on ROI and ability to inspire high-performing teams make me a standout leader in the field.

As a proven leader, I have directed strategic overhauls of digital channels, resulting in 60% website traffic growth and 20% conversion increases. I strategically expanded CRM databases by 35% year-over-year, strengthened brand trust with 91% five-star reviews, and led cross-functional initiatives supporting national growth and enhanced patient experience.

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My Story

I'm a Southern California native who traded sunshine for Boston winters to pursue my studies. My foundation in Chemistry and Management (with a minor in Physics) from Simmons, paired with my Master's in Integrated Marketing from Emerson College, reflects a journey that wasn't always linear but has been deeply intentional. This unique academic background taught me to approach marketing challenges with scientific rigor, treating strategy development like hypothesis testing and campaign optimization like controlled experiments.

I believe that building community is just as important as building careers. This philosophy drives both my professional work and my personal mission to amplify voices and create supportive environments where people can thrive. Whether I'm mentoring emerging professionals, advocating for women in the workplace, or serving on the Board of Directors for YWCA Glendale and Pasadena, I'm committed to fostering spaces where authenticity and excellence coexist.

My approach to leadership centers on what I call "fearless action." I've learned that innovation happens when we move decisively through uncertainty rather than becoming paralyzed by the unknown. This mindset, developed through both professional challenges and personal growth practices, helps me guide teams through complex transformations while maintaining focus on measurable outcomes.

Through my writing, mentoring, and advocacy work, I share insights on navigating career transitions, building confidence, and creating meaningful professional relationships. I'm passionate about helping others find their voice and take bold steps toward their goals.

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